MasterCard - Interactive Outdoor
Problem: Promote MasterCard’s Priceless Music initiative in an outdoor campaign.
Solution: A traditional bus shelter ad comes to life with viewer interactive features. Viewer scans MasterCard Paypass credit card to play featured song and download it to his/her mobile phone as a take away.
Problem: Promote MasterCard’s Priceless Music initiative in an outdoor campaign.
Solution: A traditional bus shelter ad comes to life with viewer interactive features. Viewer scans MasterCard Paypass credit card to play featured song and download it to his/her mobile phone as a take away.